CURRENT SCHEDULE, 2012
Complete courses in professional floral
designing concentrated into two and three week classes. |
|
| January 9 - 27(three weeks--$1,500.00) | August 6 - 24(three weeks--$1,500.00) |
| February 27 - March 9(two weeks--$1,000.00) | September 10 - 28(three weeks--$1,500.00) |
| March 11 - 12(Advanced Wedding Workshop, two days--$350.00) | October 8 - 19(two weeks--$1,000.00) |
| June 4 - 22(three weeks--$1,500.00) | |
| July 16 - 27(two weeks--$1,000.00) | |
We are the only Floral Design School in Chicago approved by the ILLINOIS STATE BOARD OF EDUCATION--this protects YOU and your TREMENDOUS investment of time and money!
TWO OR THREE WEEK CLASSES IN PROFESSIONAL AND PRACTICAL FLORAL DESIGN.
Classes are Monday through Friday, 9:00 am to
5:00 pm.
Courses Can Be Taken A Week At a
Time. You pay one week at a time and with your textbooks you can study
ahead of time.
Tuition--3 weeks, $1,500.00; 2 weeks,
$1,000.00.. Advanced Wedding Workshop, $350.00.
Classes are
for absolute Beginners or for those Designers who have had some training already.
Tuition includes all
flowers, foliages, supplies and two textbooks.
Hotel
Information--See Hotel Information.
Detailed
Information on School and Chicago--See Benefits.
Overview of Our Professional Program:
Three
weeks of intensified training, Monday through Friday, 9:00 am to 5:00 pm. 112.5
clock hours. 350+ page textbook--"Commercial & Creative Floral
Design" by James Moretz AIFD, Bachelor of Science in Floriculture and
Business Administration.
Valuable information on flower shop management,
buying, mark-up, sales promotion and keeping quality of flowers is covered, but
the emphasis is always upon practical flower design.
After watching the teacher demonstrate each design, with a
complete explanation of each detail, students make the design, or a variation of
it, at their work tables. Each student gets valuable practice in making all
types of practical floral designs--from the smallest hair decoration, to the
most elaborate wedding bouquets and casket sprays--always working with fresh
flowers and foliages.
The two expert and experienced teachers are ready to
guide and assist you. The highly successful methods of instruction at the American Floral Art School stress the principles of basic
design underlying all floral work. It is not just a series of unrelated lessons
on how to make different floral designs. For instance, the instruction on
funeral wreaths also applies to novelty Christmas wreaths; a double-end casket
spray and some large centerpieces have the same basic construction; a hair
decoration, a prayer book design and a certain type of bridal bouquet have the
same basic design.
Practical Fundamentals of Artistic Design
:
Five types of floral designs; 4 shapes of flowers, foliages, and
other design materials; IDENTIFICATION OF FLOWERS AND FOLIAGES; 4 ways to
arrange floral stems from an art standpoint; how to properly combine different
sizes, shapes, and colors of flowers and other plant materials; various shapes
of floral designs vs. the diagonal line; the Fashion, Art Terminology, and
Psychology of COLOR for florists; proper proportion and scale; balance--formal
and informal, visual and physical balance; container identification; basic
principles of composition; harmony of elements; correct emphasis of components;
suitability to background; good taste; customer's viewpoint; quality vs
quantity; and artistry at a profit.
General Instruction
:
Use of all standard commercial flowers and foliages in season;
identification and botanical nomenclature; new and unusual flowers and foliages;
exotics; dried botanicals; care of flowers; tinting flowers; mechanics of
correct wiring; 4 basic ways of designing (mechanics); floral displays,
lighting; pricing, mark-up, profit; selling; handling customer complaints; wire
services; trimming plants.
Sympathy Designs :
All
types of funeral work, which is of a major importance to most flower shops.
Traditional and new types of sprays, wreaths, crosses, hearts, pillows; other
set pieces and symbols; casket sprays; casket decorations and controlled
settings; blankets; garlands; water vs. dry mechanics in sympathy designs;
Advent wreath; and "please omit" and "in lieu of" funeral problems.
Gift / Holiday Line Arrangements :
Mechanics of
anchoring flowers; foams and other mechanics; container identification; special
mechanics for glass containers; basket and vase arrangements of all types for
gifts, holidays, grand openings, funerals, and hospitals; design techniques; all
basic geometrical patterns; vase of roses; all-foliage arrangements; fruit and
vegetable designs; novelties for special occasions; new convention, parallelism,
formal-linear, vegetative, landscape floral designs; history of floral design;
language of flowers; four major types of centerpieces.
"Silk" and Dried Arrangements :
The
special art, mechanics and techniques of using artificial flowers and foliages;
containers; buying; displaying and selling; and suitable patterns are discussed
in class.
Fashion Flowers
:
Hairpieces and Fashion Flowers distributed throughout the
course; various orchids identified and used in fashion flowers; wiring flowers
and foliages; wiring of star-shaped flowers; feathering; novelties; glamellias
and other composite flowers; wristlets; prom nosegays; boutonnieres.
Wedding Designs :
All fundamental types of bouquets;
water vs. wired/taped bouquets; hand-tied bouquets; arm bouquets; composite
bouquets of flowers and foliages; novelties; toss bouquets; flower girl designs;
all-foliage designs; the coordination of weddings by color, flower or shapes;
wedding procedures-promotion, selling and servicing weddings; pricing wedding
work; additional add-on wedding sales; the Unity Candle.